Free: All time
Yebisu is one of the oldest Japanese beer brand. First brewed in Tokyo in 1890 by the Japan Beer Brewery Company, through a complicated set of mergers and divisions, the brand is now part of the modern-day Sapporo Brewery. A museum dedicated to the Yebisu brand is free to enter. It is one of the main attractions in the upscale, European looking neighborhood of Ebisu in Tokyo. In fact, the area adopted its name from the train station built to facilitate the distribution of the Yebisu beer, the Ebisu station. While there’s a paid guided tour, it’s unnecessary to join since it’s only in Japanese. Instead, just visit the museum yourself to enjoy the small classy exhibition and first-class Japanese politeness from the staffs working there. Museum of Yebisu Beer is located in the Yebisu Garden Place, where you can also find many bars and restaurants.
Address: 4-20-1 Ebisu, Shibuya, Tokyo 150-0013
Opening hours: Tue-Sun 11am – 6:30pm
Direction: Train JR Yamanote Line to Ebisu Station east exit
Phone: +81 3-5423-7255
Website: www.sapporobeer.jpg/yebisu/museum/index.html
Photo credit: istolethetv (Flickr CC)
